The people who flock to marketing and public relations careers have always had a place at the table in my life. When my day job was in journalism, they were the uninvited guests who I only shared a dish with when they had something I wanted too. Now that my day job is in video production, I find that I am regularly eating the food they put on the table, hoping the dessert I brought is enough to secure my place for tomorrow night too.
I confronted this power shift in the span of a few short weeks at the new job. I was surrounded by first a sea of sly advertising professionals and then a herd of hungry communications specialists. I posed as one of them in the middle of networking happy hours at industry conferences, boasting of my company’s work in visual storytelling as though I was a seasoned producer. I added more people on LinkedIn in those three weeks than I did in my whole existence on the social network.
How little I knew–and know–about our shared worlds. If you’re doing this for the right reasons, you’re in journalism, film, television, advertising, marketing and PR to tell a story that taps into human emotions and inspires action. Whether that story is told on behalf of a company or the country depends on what step of the process you execute. I thought we were all at the same dinner table. Turns out we’re all just cooks in the kitchen.